Potocco

Potocco is a fifth-generation, family-operated Italian furniture brand founded in 1919, specializing in elegant indoor and outdoor pieces—from chairs and tables to sofas and lighting. Its Made‑in‑Italy craftsmanship combines traditional artistry with modern customization, bringing refined form and function to both residential and contract spaces.

Founded in 1919 in Manzano by Domenico Potocco, this family‑run atelier has evolved over five generations into a renowned design house, crafting furniture for homes, hospitality, and outdoor living with meticulous skill. Every piece—from sculptural chairs and modular sofas to coffee tables and barstools—is produced entirely in‑house, blending artisanal detail (like hand‑weaving and woodwork) with industrial precision and bespoke customization capabilities. Rooted in an ethos of silent luxury and emotional connection, Potocco collaborates with top designers and maintains a global presence through strategic fair participation and contract projects, making it a refined embodiment of contemporary Made‑in‑Italy excellence.