This is not the first conversation we’ve had about Stanley Jay Friedman – and it won’t be the last. His passion for pushing boundaries and his appetite for experimenting has led to his long-standing reputation as a savvy, forward-thinking designer.
While he’s grown in the design industry, working for several designers then forming his own brand, Friedman has always remained true to his design philosophy which is to control, influence and design the entire project and almost everything in it. This he does in hopes to “…satisfy the very savvy American consumers with something that is unique and beautiful.” While it can be challenging to take on an entire design project, not to mention requires several refined skills, Friedman’s eye for cutting edge technologies and ability to maintain clean, intriguing modern designs has allowed him to be continually recognized with admiration, praise and awards. Some of his successful designs include the Calcutta Sectional Sofa and the Lugano Sofa & Ottoman.
When not designing award-winning furnishings, you can catch Friedman lecturing on the Evolution of Modernism in America. His focus concerns the slow emergence of the understanding and acceptance of modernism in our homes. Always challenging himself and looking forward to doing his best work, Friedman says that he never tires of designing. He has more inspiration today than he had in 1970, and his motivation has never been greater.